Every Move Counts

Picture this: it’s 2021, social distancing and lockdowns are the new normal, and you’re trying to plan ParticipACTION’s annual “Community Better” challenge. How do you bring towns together in the name of better physical activity when they’re not allowed to actually get together?

The “Every Move Counts” digital campaign let communities across the country know they could all be on the same team, even if they weren’t playing the same game. Every step, skip, pose and punch they logged into their ParticipACTION apps could help their community win a coveted “Most Active Community” grant.