Newfoundland & Labrador

for the province, and also its travellers

I can hardly take credit for the origins of this campaign. It’s one of the most recognizable toursim brands in the business, representing one of the most beautiful places on earth, and more than half the reason I ended up living here.

But I can say its an honour to be part of, a privilege to uphold the legacy, and offers no shortage of inspiration. Which I’ve done my best to translate into these latest additions to the oeuvre.