For Hudson’s Bay
Relaunching one of Canada’s original loyalty programs isn’t easy.
Then again, scoring points isn’t exactly a tough sell when you’ve got an all-new app, more promos than ever, and the best hook of all: free stuff. For free.



a copywriter, creative, and communicator.
Relaunching one of Canada’s original loyalty programs isn’t easy.
Then again, scoring points isn’t exactly a tough sell when you’ve got an all-new app, more promos than ever, and the best hook of all: free stuff. For free.


