for Newfoundland & Labrador Tourism
Whale watching is awesome. Especially in Newfoundland and Labrador. Getting just a glimpse of one of the 10,000 humpbacks that call our province home can be the moment of a lifetime. But what if that glimpse were the key to getting to know a whale on a deeper level – no wetsuit required?
Introducing Hello Humpback, a first of its kind platform that can identify an individual whale, and show you it’s life journey, all from a single photo:
Where else would a whale tell you its life story?
Fun fact: humpback whales have tails as unique as human fingerprints. So if you catch one on camera. you can find out exactly who you’ve spotted. And everywhere else they’ve been spotted, too.
Hello Humpback transforms each whale’s real sighting dates and locations into a tale of adventure – stories that span decades, cross oceans, and are full real details from newborn calves to showdowns with orcas.
AI x Tourism: serving the environment, not the other way around.
Hello Humpback is a collaboration between Newfoundland & Labrador Tourism and Happywhale, a marine conservation organization that’s been using image recognition technology to database 100,000s of whale sightings dating back to the 1970s. This invaluable data lets science keep one eye on migration patterns, populations numbers, and other critical environmental indicators.
The best part? Hello Humpback isn’t just a fun way to interpret scientific data. It’s a tool to collect even more of it.
When travellers submit their own sighting photos, they become citizen scientists. New data gets logged. The database gets stronger. The stories get richer. And both the scientists and the travellers win. Not to mention the whales.
In Hello Humpback’s first year:
Ready to meet some whales for yourself? Read their stories at HelloHumpback.ca
Hi, I'm Julia Forrester 