For Girl Guides of Canada
Picture a group of Girl Guides. They’re probably circled around a campfire, tiny voices sweetly singing a silly verse about some adorable forest animal. Or the power of friendship. Or something else so twee and polite you feel it in your molars.
But today’s girls have a lot more to say than what’s captured in the cutesy rhymes of their official songbook. To help this generation of girls celebrate what matters to them – being ambitious, outspoken, and powerful – it was time to transform those tunes into new Girl Power anthems.
We rewrote the lyrics, gave each a bangin’ backing track, and then brought these reimagined π₯π₯π₯ versions to life with the voices and performances of real girls on their way to taking over the world.
The Music
The π₯π₯π₯Songs were launched as a Spotify playlist, and we also dropped accompanying music videos on YouTube – all the places girls today look for their favourite new artists.